News: June 2004

The BBC's Britain Goes Wild program and its 'Make Space For Nature' campaign have been a huge success with suppliers of garden wildlife products inundated by the demand for their products.

Around 84,000 people pledged to 'make space for nature': 21,000 promised to put up bird feeders; 19,700 said they would install bird boxes; 16,500 decided to create a bird bath; and a staggering 11,000 have even promised to put a bumblebee nestbox in their garden. The programme secured more than 3 million viewers which even outdid the figures for the BBC's recent coverage of the Chelsea Flower Show.

David Wood. 2004. 'Oddie Power' sends Britain Wild. Viewed on the web at http://society.guardian.co.uk/environment/story/0,14124,1243978,00.html on June 21st 2004.